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Knowledgebase : Advertiser FAQs > PPC
PPC (Pay per click) is a type of affiliate marketing which involves bidding on keywords/search terms in search engines such as Google, Yahoo, Bing, Ask.com, AOL, etc. PPC ads typically appear at the Top of search results under the title "Sponsored link...
A PPC (Pay per click) policy should be included in all advertiser accounts, even if all PPC is allowed. This is so that there is a clear and defined policy in place for all publishers to adhere to.
If you wish to update your PPC policy then you should follow the following steps: 1) Submit a support ticket [http://www.affiliatefuturesupport.co.uk/default_import/Tickets/Submit] to Affiliate Future with your new PPC Terms and Conditions. 2) Submit a...
There is no such thing as a standard PPC policy, but generally advertisers do not allow their publishers to bid on the brand name, and often this will include variations and misspellings. It is really dependant on the strength of the advertisers own se...
If you find a publisher that you believe is breaking you PPC Policy then please get in touch with us by submitting a support ticket [http://www.affiliatefuturesupport.co.uk/default_import/Tickets/Submit]. Please let us know what keywords you were search...