Knowledgebase
What is an Affiliate/Publisher?
Posted by Zoe Yap Foo on 21 June 2016 10:05 AM

 

Affiliates/Publishers market a company's products for a commission. There are two ways to approach affiliate marketing: You can offer an affiliate program to companies or you can sign up to be another business's affiliate.

 

On the AF platform we have 7 types of publishers and all seven can increase your sales.


1

Content

Blogs, reward sites, review sites, online publications, forums and social media publishers advertise your business on their website and send targeted traffic to your website.


2

Incentive

Cashback and voucher code websites fall within this category and this is the fastest growing area in terms of affiliate marketing in the UK. Cashback publishers give commissions back to their members, while voucher code publishers distribute your voucher code to their members in order to incentivise a sale.


3

Search

These publishers create paid ads on the right hand side of organic search results on sites such as Google. The aim of PPC publishers is to get prospects to flock to their website via targeted ads and then divert that traffic to advertiser's pages in order - to generate an income.


4

Comparison Sites

We work with many comparison publishers who provide good quality traffic for our advertiser's.


5

E-Mail

An additional source of traffic which provides advertiser's with the opportunity to be promoted to a different kind of audience.


6

Onsite Conversion & Email Remarketing

Tracks a user’s mouse movements and targets them with a message if they go to abandon your website without making a purchase. Can target users based on their device, location or even weather!

 


7

Display Advertising

Serves a customer highly specific ad messages which are based on the individual’s profile and previous behaviour. Can display to users who have abandoned your site in a bid to make them return and purchase or can target new customers through ‘prospecting’.

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