Knowledgebase
What banner sizes do I need for my programme?
Posted by Tatyana Tavares on 20 June 2016 04:01 PM

Formats: All banners to be used for your publisher programme should be in gif format if animated or jpegs if static and more photographically based. We only accept Flash or HTML in certain circumstances please contact us first.

There are a number of things to keep in mind when creating banners for your publisher programme.

Sizes: It is compulsory to provide a 468x60 banner as well as a 120x60 logo banner for your programme. However publisher will use different size banners in accordance to their sites design and as such it is important to provide a good range. The most popular sizes are as follows (in pixels):

Standard suggested sizes (most used by retargeting publishers):

  • 125x125
  • 120x600
  • 160x600
  • 300x250
  • 300x600
  • 728x90

Non-standard, but still useful:

  • 168x28
  • 200x200
  • 240x400
  • 468x60
  • 750x200
  • 970x250

Mobile banners:

  • 300x50
  • 320x50

Maximum file size: 100 KB

If you are using animated banners, please make sure they stop after 30 seconds.

Call to Action: Research indicates that a clear prompt causes more response in enticing people to actually click through on banners, even if it just with a simple “click here”.

What To Avoid: Advertisers will not run banners featuring URL's or phone numbers as they feel people may contact you directly rather than going through the banner, thus losing them commission.

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